Lexus opens its fourth Guest Experience Centre
- Adds an additional sales centre in Bengaluru, its first presence in South India
- Each ‘Guest Experience Centre’ is designed with inspiration from the Japanese culture of exceptional hospitality, also referred to as ‘omotenashi’
- Lexus will sell its current line-up of the ES 300h, RX 450h and LX 450d
With operations beginning a few months ago, Lexus India is on a systematic path to growth with the opening of its fourth showroom in Bengaluru, India. Referred to as ‘Guest Experience Centres’, this GEC adds to the existing showrooms in Mumbai, New Delhi and Gurgaon, making it the brands first presence in South India.
The GECs have been designed in line with Lexus’ value of omotenashi which is about providing exceptional hospitality to every guest. Uniquely ‘L’ signatures can be seen throughout the facility, drawing on the brand's influence and inspiration. Each customer is greeted with a warm welcome from a Lexus Relationship Manager, followed by being provided with exceptional hospitality to ensure that once a guest enters, the relationship lasts a lifetime.
Available at the showroom will be the initial line-up launched by Lexus including the ES 300h sedan and the RX 450h and LX 450d SUV’s.