Mercedes-Benz traces its origins to Daimler-Motoren-Gesellschaft's 1901 Mercedes and Karl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first gasoline-powered automobile. The slogan for the brand is "the best or nothing".
Emil Jellinek, an Austrian automobile entrepreneur who worked with DMG, created the trademark in 1902, naming the 1901 Mercedes 35 hp after his daughter Mercedes Jellinek. Jellinek was a businessman and marketing strategist who promoted "horseless" Daimler automobiles among the highest circles of society in his adopted home, which, at that time, was a meeting place for the "Haute Volée" of France and Europe, especially in winter.
Throughout the 1930s, Mercedes-Benz produced the 770 model, a car that was popular during Germany's Nazi period. Adolf Hitler was known to have driven these cars during his time in power, with bulletproof windshields.