Lexus New Generation ES sedan launched The next generation Lexus ES 300h sedan has just been introduced in India, priced at INR 59.13 lakh (ex-showroom, India). The all-new generation model replaces its predecessor globally and is underpinned by an all-new platform underneath, while the design and features have improved significantly. The new platform has made…
Read moreLexus LX570 launched in India at Rs 2.32 crore
Lexus LX570 launched in India at Rs 2.32 crore Lexus India has launched its flagship SUV LX 570 in the country. The 2018 LX 570 luxury SUV is the petrol-engined 8-seater petrol version of its diesel sibling, the LX 450d. As the name suggests, the LX 570 comes powered by a 5.7-litre V8 petrol engine…
Read moreThe next generation Lexus ES Sedan revealed
The Lexus ES is now in its seventh generation Introduction of the First F SPORT Model in the ES Lineup Hybrid Model Delivers Exceptional Mileage and Improved Performance Lexus launches the seventh generation of its popular entry level sedan, the ES at the Beijing Motor Show. Featuring an all-new chassis that allows for a more…
Read moreHows science helped Lexus creates its Structural Blue colour – absolutely incredible!
- Lexus develops new vehicle paint technology to create an exclusive, shimmering new shade, Structural Blue
- New colour introduced exclusively on the LC Structural Blue Edition
- The pigment is used to produce a new paint in a production process taking 8 months, including 12 production steps and 20 quality inspections
It began with unusual inspiration: the keen observation of the morpho butterfly. Like the oceans and the sky, its wings appear blue, but closer inspection reveals that they actually have no color of their own. The effect is the result of microscopic details that scatter light and show only the color wavelengths of the iridescent blue we perceive in their vibrant wings.
For Lexus, this science inspired the creation of Structural Blue.
By carefully re-creating the layers of nanostructures that produce this effect, the miniscule flakes and patterns could be crafted to produce a first-of-its-kind paint that controls brightness and color purity to emit a new shade of blue. Most paints reflect 50% of incoming light, but this daring approach enabled Structural Blue to reflect nearly 100%, making it more vibrant and dynamic than any other blue in the world. The advanced technology that creates this effect is the culmination of over 15 years of research and development work by a close collaboration of scientists, engineers, designers and paint experts.
Offered only in strictly limited numbers, these cars will be the choice of connoisseurs who recognise and value both the application of advanced technologies and the highest standards of Lexus’ Takumi craftsmanship.
Tradition meets Modernity: Lexus launches its flagship LS 500h sedan in India
The Lexus LS 500h sedan is the fourth model launched to its portfolio. Uses a combination 3.5 litre V6 hybrid engine capable of reaching 100 kph in 5.4 seconds Available in three variants with a starting price of 1.77 Crore (ex-showroom, India) Adding to its portfolio of models in India, Lexus has just launched the…
Read moreFeature Coverage: Luxury Vehicles dominate the 2017 Hyderabad International Auto Show
Feature Coverage: Luxury Vehicles dominate the 2017 Hyderabad International Auto Show Luxury and performance dominated the theme at this years Hyderabad International Auto Show being held between Dec 2nd and Dec 4th at the Hitex exhibition grounds. Adding to the brands display of halo products was Big Boy Toyz, a pre-owned luxury vehicle group that…
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