Maserati celebrates 60 years of the Eldorado race car
Maserati celebrates 60 years of the Eldorado race car that was driven by racing legend Sir Stirling Moss himself. The owner of the Eldorado ice-cream company commissioned Maserati to build a 420/M/58 finished in cream coloured livery to represent his company. The era-defining 1958 Maserati Eldorado became the first car in Europe to be sponsored by a brand not associated with motorsport. This trend swept the industry and opened doors to a plethora of new financial backers.
The name Eldorado adorned the sides of the car in striking black font, along with two smaller additions to the nose and below the deflector. Further logos featuring the companies smiling cowboy motif were positioned on the centre of the nose and on the sides of the rear fin. The final addition was the name of the driver chosen to race the car; one of the greatest drivers in the history of motorsport and former Maserati driver, Stirling Moss.